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Consider our favourite corporate acronym, ESG. And digest this delicious narrative shift; there is an alignment with BTC that is truly (or perhaps wilfully) under appreciated. Bitcoin is an exceptional example of distributed governance. The network can alleviate our current social ills by fostering financial solvency and a can-do, entrepreneurial spirit. And mining has environmental qualities that can no longer be denied. It's bloody remarkable, this magic internet money.

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Internet

All Things Bitcoin; What's in a Name?
August 4, 2021
Bitcoin could do with a gentle reframing. An association with something a little more familiar. Bitcoin, in my humble opinion, is a digital asset. A far less defensive term, don't ya think? In the early days, Bitcoin had to fight for recognition. It really needed to get straight to the point. Cryptocurrency is safe! Cryptocurrency is secure! This marketing strategy has succeeded beyond anyone's wildest expectations. With Bitcoin now firmly established, it can afford to feel more confident.